Pay per click (PPC), also called cost per click, is an Internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. If is defined simply as "the amount spent to get an advertisement clicked. With search engines, advertisers typically bid on Keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system, Our PPC management team are all highly experienced within this specialist area of digital advertising. We pay attention to trends and respond accordingly by identifying the best keywords and other factors that could be taken advantage of to achieve the best results at the lowest price.